Gabriel Carrejo is Global Head of Customer Advocacy at Automation Anywhere, where he leads global executive reference marketing, transforming it into a high-growth, human-centric advocacy engine. He champions enterprise customers by documenting and elevating changemakers using agentic process automation to eliminate operational friction and reshape the future of work. Gabriel previously led Global Content Marketing and Campaigns and Global Social Marketing at Automation Anywhere, bringing a track record spanning digital strategy, content marketing, and lead generation across both B2B and B2C.