Insights from Imagine Digital

This year, Automation Anywhere decided to take Imagine, our flagship RPA and AI event, online. In the beginning, we wondered whether we could even come close to capturing the excitement of our live Imagine experiences in a virtual environment. And while it certainly wasn’t an identical experience, it was amazing in different ways.

We discovered that while an online event cannot replicate the energy and wonder of being together in a large theater-like setting, the digital realm removed a barrier to attendance. Over the course of three days, tens of thousands of Automation Anywhere customers, partners, and RPA practitioners across all time zones tuned in from the comfort of their homes to participate in more than 60 sessions, delivered by remarkable CEOs, noted analysts, bestselling authors, Automation Anywhere executives and product gurus, and our most elite trainers.



While there were dozens of well-attended, compelling sessions, the keynotes were among the most memorable. World-class speakers, augmented by energetic music and impressive animated graphics, shared exciting and impactful details about their RPA journeys.


  • Zak Brown, CEO of McLaren, revealed how the legendary Formula One racing organization is leveraging RPA to give them a competitive advantage – as a racing team and as a business.


Dozens of on-demand breakouts sessions

In addition to the keynotes, Imagine Digital featured 20+ customer breakout sessions, eight product-focused sessions, and a technical track with a guided, hands-on lab. Rounding out the program were three “Ask the Experts” Q&A sessions, a panel showcasing a group of young achievers discussing their visions for the future of work, several sponsored sessions, and the announcement of the winners of our Automation Anywhere “Combat COVID-19 with a Digital Workforce” Botathon.

Because there were far too many great sessions to attend in three days, we’re pleased to say that Imagine Digital will remain online as a perennial resource. You can access all of the above sessions and relive the excitement of this unprecedented experience on demand, at your convenience. We hope you will find it valuable and enjoyable.

This inaugural Imagine Digital has lived up to our expectations and seemingly to those of our attendees. And it was “an experience” in its own right. Most importantly, unlike a physical event where you pack up your tent and move to the next city, Imagine Digital will endure, build, always remain fresh, and be an on-going source of valuable information for months. In this regard, it’s hard to argue that even when people are again free to attend physical events, virtual events may find new meaning in a post-pandemic world.

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