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There are many things that contribute to a business's success. It’s the employees, the technology, the marketing message, and much more.

But how do you know if all these factors are performing well or not? One cannot just simply walk to the front door of your headquarters and say, “Yes, this business is thriving!” It’s deeper than that. You need to dig deep and understand how your team is operating. How many clicks, views, and downloads are your marketing materials getting? How are your sales compared to last quarter or your competitors’ sales? These types of questions not only help you determine success but also show you the areas that need improvement. You ask yourself, “What can I do to maximize potential in each facet of my business? And more often not, the answers that will help you answer these questions are made up of good old data.

A booming opportunity

As we’ve seen, Robotic Process Automation (RPA) is a hot technology. A report from Research and Markets found that in 2020 the RPA market was valued at $2.039 billion and will have a compound annual growth rate of 31.5% from 2021 to 2026. But why is the adoption of RPA growing at a blistering rate? Aside from the technology benefits and how automating repetitive, mundane processes is becoming the norm, it’s the fact that we have ways to tell us if using RPA in our business is actually working. Those who have already adopted RPA knew that they needed a way to gauge whether their business was better off with RPA or not.

This is where RPA insights come in. Those who have adopted RPA saw the potential it could have for their business. And the way to capitalize on that potential was to understand the effects their intelligent automation platform had on their day-to-day operations and overall business—through data.

When operating an intelligent automation platform that combines RPA and artificial intelligence (AI), you want to understand two things: operational analytics and business insights.

Viewing your operation

Operational analytics will tell you how your bots are performing through a single-click dashboard generation. You can get insights such as your RPA bots’ heartbeat, which bot is your most valuable bot,  and why certain bots are failing. With those analytics, you can monitor real-time health and performance metrics while ensuring you’re meeting your automation service level agreements (SLAs).

Business insights will help you understand your RPA program’s return on investment (ROI) as well as the data connected to your key performance indicators (KPIs) to make better strategic business decisions for continuous optimization. With business insights, you can better understand how many hours you are saving by using RPA bots, how many dollars you’ve saved, and much more.

Getting what you need

Automation Anywhere Bot Insight is the analytics platform to help you get operational and business insights from your intelligent automation platform through real-time, customized dashboards. It’s a turnkey RPA analytics solution that requires no integration. Everything is built-in and ready to go out of the box. Learn more about how Bot Insight can help you see what’s happening in your business.

Discover The Benefits Of RPA Firsthand.

About Ashraf Aziz

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Ashraf Aziz is a product marketing manager and a lover of all things innovative. His background is in networking and automation.

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