Business challenge.

  • tick Collecting and compiling competitive data from various sources (websites, reports, custom portals) is labor- and time-intensive. And that's not including the effort required to convert everything into a useful format to inform business and marketing strategy.
  • tick Insufficient resources frequently result in a lack of adequate information, hindering effective customer journey analysis, real-time analytics, and decision-making in campaigns.

The automation + generative AI solution.

  • tick Apply automation to gather and prepare all relevant data across source materials such as industry reports, websites, and customer feedback.
  • tick Use generative AI to analyze the preprocessed data, uncover patterns and correlations, and generate summary reports to expedite analysis.
  • tick Further leverage automation and generative AI to compare and analyze competitive information on pricing, campaigns, and customer reviews, and generate competitive analyses.
  • tick Close the loop by feeding analyses into campaign automations to optimize marketing operations.

Uncover competitive insights from vast and varied data with automation and generative AI.

100%

efficiency Improvement

Achieve

more accurate insights and uncover patterns in large datasets that may be difficult for humans to identify

Drive

competitive advantage with real-time market insights and analysis and develop fast-to-market products with unique differentiators

Expedite competitive market analysis from days to 15 min with automation and generative AI.

Leverage automation and generative AI to quickly uncover insights from high-volume data and shorten the runway to developing on-trend products.​

customer
Generative AI
Co pilot

Initiates the market research report workflow via Automation Co-Pilot in her core business application.

automate
database

Automation extracts and collates market information from various sources.

wwwsalsesforcesaplinkedinx
C O M P O N E N T S
sap
  • checkmarkMarket segmentation
  • checkmarkCompetitor profile
  • checkmarkMarket share & performance
  • checkmarkPricing & packaging
  • checkmarkCustomer reviews
  • checkmarkAnalyst rankings
  • checkmarkProduct announcements
  • checkmarkMarketing & advertising
  • checkmarkFinancial performance
Generative AI

                                                Generative AI

Generative AI understands and synthesizes context.

Human Interaction

                                                Document

Product Manager specifies the type of market summary reports.

Human Interaction

                                                Document

Document Automation applied if needed​.

MARKET SUMMARY REPORTS
automateGenerative AI
sap
  • checkmarkSummary report in SAP
  • checkmarkAnalysis visualization
  • checkmarkMarket forecast
  • checkmarkCustomer sentiment
  • checkmarkMarketing campaigns
Human Interaction
Co pilot

Product Manager reviews the report and takes corresponding actions with Automation Co-Pilot.

automate

Automation

human interaction

Human interaction

 Generative AI

Generative AI

 Automation Co-Pilot

Automation Co-Pilot

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