Academic research shows that organizations augmented by automation technologies are 33% more likely to be ‘human friendly’ workplaces, in which employees are 31% more productive
- More ‘human’ workplaces get the most out of automation investments
- The performance impact of RPA and AI is amplified with simultaneous investment in people – the ‘augmented human enterprise’ sees a 26% performance boost
Companies that invest in robotic process automation (RPA) or artificial intelligence (AI) see much higher performance returns especially if they also invest in people. In fact, the very presence of automation in the workplace is making those work environments more ‘human.’
These are the findings of The Augmented Human Enterprise – a major academic study conducted by Goldsmiths, University of London. The research was commissioned by Automation Anywhere, a leading enterprise software provider.
The research methodology included:
- Surveying senior business leaders from major enterprises in the US, UK, India and Japan.
- A comprehensive review of academic literature and research findings into the impact of automation on the workplace.
- Interviews with leading automation and AI subject-matter experts, including technologists, CEOs, scientists and engineers.
Automation & AI are making work more human
The research team questioned business leaders on the extent to which they are humanizing their workplace to help people meet their full potential. More simply, are they making work ‘human’? The team then looked at whether the arrival of automation technology – specifically RPA and AI – is having a positive or negative effect on this human experience.
Counterintuitively, these technologies are amplifying the human experience, and strengthening the link between employee learning, growth and engagement and organizational performance. The researchers found that in augmented workplaces:
- workers are 38% more engaged than those in non-augmented competitors.
- 70% of respondents said augmentation had improved the wellbeing of their team.
- 80% of those using AI and 78% using RPA say it frees employees from repetitive work.
The third point is key to understanding why automation actually makes people happier at work. It frees them from repetitive tasks to concentrate on creative and strategic work — the bits of their job they enjoy most.
But the research also warns that this doesn’t happen by itself.
The Goldsmiths, University of London team found that it happens when an organization makes a conscious decision to use automation in a way that enhances employees’ skills and complements their working style. Businesses that value how happy their employees are and create an environment in which employees can learn new skills easily increase the performance benefit derived from automation.
“Digital technology’s nascent autonomy promises an evolutionary leap in our capacity to grow as human beings,” said Dr. Chris Brauer, Director of Innovation in the Institute of Management Studies (IMS) at Goldsmiths, University of London. “While the hyped potential of AI generates endless headlines, technologies such as RPA are quietly being rolled out in many of the most productive companies around the world – humans and bots are already working alongside each other across the globe and in every sector. Where businesses are getting it right, the best of our human capabilities are being augmented by technology to create innovation before unimagined. But in these early days, not everyone is getting it right.”
More human workplaces get the most out of RPA & AI technology investments
The research team also investigated the relationship between business performance and workforce augmentation.
Investment in automation technology alone results in some improvement in business performance. But investing simultaneously in people — in creating a human workplace — supercharges the performance boost companies can expect to gain from the technology investment. The research found that augmented organizations:
- achieve 28% higher overall performance.
- have 31% better financial performance.
- are 30% more likely to prioritize strategic goals.
This perhaps explains why only 56% of organizational leaders involved in the study feel their employees utilize RPA and AI products to their full capacity.
In the U.S., 75% of respondents are aware of RPA and its benefits and 65% deploy RPA- based technologies globally across the business. Interestingly, 51% of the U.S. respondents said their employees were using full capabilities of RPA/AI based technology within their role.
Firms investing in people alongside the technology uniquely see better outcomes across three different dimensions of performance, including financial return, innovation, and cultural performance.
“Think of the human body breathing,” said Mihir Shukla, CEO and Co-Founder at Automation Anywhere. “It’s a complex and critical mechanism, but automated, so our brains are freed to power everything else we do. I think for many organizations, all they can do is ‘breathe.’ It’s so important, it’s all the employees can focus on. But when that breathing is automated within the organization, then employees can focus on so many creative and strategic issues and opportunities. It’s perhaps why this unique research shows that augmented organizations outperform non-augmented enterprises and have more ‘human’ workplaces.”
The full findings of the research are presented online in an interactive digital report, including three key recommendations for leaders considering deploying RPA or AI technology into their organization, based on the results of the research.
About the Research
The research commenced with a comprehensive survey of academic and non-academic literature about business automation, and interviews with leading global experts on the topic, including futurist Ben Hammersley and Fast Future CEO Rohit Talwar. These insights were then verified quantitatively through a questionnaire among 400 senior decision makers, based in large enterprises (1000+ employees) in four markets (UK, US, Japan, India) and across three sectors (Banking / Finance, Insurance, Manufacturing). The survey fieldwork was conducted using both online and phone interviews by independent research agency Coleman Parkes.
The research was directed by Dr. Chris Brauer, Director of Innovation in the Institute of Management Studies (IMS) at Goldsmiths, University of London and Founder of the Centre for Creative and Social Technologies (CAST). Dr. Chris Brauer was advised by Dr. Jennifer Barth with researchers Cleary Ahern, Alexia Samara and research assistant Miguel Vieira Toro.
Edelman for Automation Anywhere