Today, we’re all in the technology business. If we’re not effectively leveraging the latest technology as we embark on our respective journeys of digital transformation, we’re probably going to fall behind the competition.
And on this journey, we have to shift from having our human employees process and analyze all the massive amounts of data we are generating and collecting to having machines do it. Leading businesses are already taking advantage of the marriage between Robotic Process Automation and artificial intelligence (RPA+AI) to do things they never before thought were possible. In the process, they’re reaping numerous benefits, as follows:
Businesses not actively moving toward cognitive RPA are putting themselves at risk. But they need to focus on the business, not technology questions. Cognitive automation by itself is not the answer. It needs to be applied wisely, and companies need to recognize that their objectives should drive decisions. They should be focusing on their strategic decision-making capabilities and everything will fall into place after that.
RPA is already making an impact on the global business environment. Cognitive automation is likely to accelerate what traditional RPA has started. As RPA continues to mature, and cognitive capabilities continue to evolve, businesses that seize the opportunities they offer will find themselves thriving even in today’s volatile markets.
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A Silicon Valley veteran with more than 15 years of experience marketing industry-leading technology solutions, Manish Rai is vice president of product marketing. He focuses on cognitive automation, artificial intelligence, RPA, and mobility.