What are the benefits of eCommerce automation for retail and DTC businesses?
Ecommerce automation can improve the customer experience by enhancing retail and DTC operations and logistics. Retail operations management can improve accurate pricing since management will have real-time data to back up decision-making. New customers experience an easy, simplified process to place orders with retail automation. It is crucial in this day and age to ensure that customers are completing their digital retail experience on their smartphone or in-person.
Here are some of the benefits that RPA can bring to the retail banking sector.
Centralized Customer Information System
Accurate real-time customer data and background can reduce response time to customers if they have questions about a new or previously placed order. In addition, a centralized customer information system will help management make well-informed decisions while customer service representatives have the information they need.
Saves Time and Money
RPA is an essential tool used to reduce time spent in workflows within retail operations management. Repetitive, time-consuming tasks can become a thing of the past with technology that can work around the clock 24/7 to produce accurate, up-to-date data throughout the supply chain and for logistics management.
Better Inventory Management
RPA bots can monitor stock levels and alert you to low inventory levels. Therefore, those managing inventory can keep products in stock and utilize automated data management to predict inventory needs and tailor online and in-person experiences for the consumers at your retail business.
Marketing Capabilities
Social media and online marketing are becoming more prevalent in the retail industry. As a result, numerous marketing campaigns now use automation, from email funnels promoting discounts to customer acquisition campaigns. With a centralized source of customer data across purchasing modes, campaigns can better reach their target market.
Improved Sales and Customer Reach
All the options for products on the market make it more critical to streamline the purchasing process by automating repetitive tasks. For example, E-commerce and marketing automation makes it easier to reach more of your target market. In addition, real-time reports from customer service and sales help logistics management to operate efficiently.
Minimize Human Error
When it comes to repetitive, time-consuming processes for documentation, there is always the possibility for human error, which can waste money and time. Automating these processes creates an error-free operational team while generating more time to upskill workers.
Who benefits from eCommerce automation?
Automating retail processes can alleviate manual, monotonous workforce hours in the supply chain so they can serve your customers better. However, retail automation and RPA have the power to support the whole organization.
Top U.S. retailer uses AARI and IQ Bot to simplify contact center processes saving $2M+
"AARI and IQ Bot make providing service to customers a lot simpler. Our front-line workers no longer navigate multiple application systems for pulling data. They use one single dashboard that contains all the data they need to service the customer."
—VP Enterprise Architecture, Top U.S. Retailer
$2M+
Annual savings in <2 years
65K
Invoices processed annually by IQ Bot
85
Seconds average call handling time (AHT)
How eCommerce automation can help your business
The way a retail store would consider customers’ needs and the value of automated e-commerce operations has changed. Retail automation can consolidate efforts and data between different modes of shopping, such as online or in person, whether it’s a store, kiosk, or pop-up. There are many ways to include retail automation in business, and with RPA, you’ll have confidence that the information is correct and up-to-date across all modes.
Inventory & Pricing Processing
- Improve payment processing and audit time
- Create an accurate data reporting process
- Manageable inventory alert system
- More accessible communication with supply chain
- Product demand forecasting
- Easier managed products with e-commerce automation
Customer Communication
- Faster response rates and shorter call times
- Utilize chat-bots for quick customer interactions for online orders
- Personalized customer experience with trends analysis
- Standardized communication procedures
- Automated marketing campaigns targeted to customer experience
- Monitoring customer satisfaction
Retail Management
- Accurately monitor key performance indicators
- Real-time trend forecasting
- Seamless interface with online and instore management
- Up to date data reporting
- Early detection for supply chain issues
- Consolidated data management
Faster Employee Onboarding & Training
- Digitize documentation process
- Centralized accurate scheduling
- Quick employee profile creation
- An easy-to-use customer service platform
- Online up to date training courses
- Quality information for customer service
What to consider when automating your eCommerce business?
Retail automation is becoming a vital business practice to weather the changing times and consumer needs. Therefore, it’s essential to analyze how IoT technology can improve all aspects of your DTC or retail business, such as marketing, customer service, supply chain, and inventory management.
Automated eCommerce processes simultaneously using machine learning capabilities for online and brick-and-mortar stores will create a unified platform for management decision-making. A straightforward way to start is by addressing the time-consuming, repetitive tasks within departments such as invoices and shipment tracking and then working to streamline supporting functions and business processes.
Incorporating marketing automation will assist customer service and retail management to understand customer preferences better to meet demand better. Marketing automation can also be tailored to new customer acquisition campaigns. Retail automation can create a digital transformation for all departments and your customers.
How To Get Started with Retail Automation
RPA is becoming a necessity for the retail industry. The faster businesses incorporate automation, the easier it’ll be to adapt to economic trends and changes over time. Request a demo to see how your repetitive business processes can become efficient and effective automated ones.
You can also use the free 30-day trial to see all the possible Robotic Process Automation use cases. In addition, you’ll have full technical support and free learning resources to incorporate retail automation into your business strategy effortlessly.
More retail automation resources
For Businesses
Take Automation 360, the world’s leading intelligent automation platform for a fully supported 30-day free trial
For Students & Developers
Start your RPA journey instantly with FREE access to Community Edition