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By using RPA technology from Automation Anywhere to simplify data extraction from key online publishers, Core Digital saves nearly 300 person-hours per month—a monetary savings of approximately $150,000 per year.
Due to these time savings, the Core Digital team can spend less time on manual processes and more time generating revenue for clients. “We were able to launch 3,000 additional ads for one publisher in a single month, all because we had the time and the resources to focus our energy on more strategic projects,” says Sujay Kar, Director of Business Intelligence at Core Digital Media.
Perhaps most importantly, the business is now able to make faster decisions based on better information. “Before Automation Anywhere, we didn’t have access to this data until mid-afternoon at the earliest,” says Kar. “Now we can have it first thing in the morning, giving us a much better opportunity to detect what’s happening in the business, right this minute.”
The company saves nearly 300 man-hours per month, which in turn saves about $150,000. As a direct result of this, Core Digital is able to focus more of its time and resources on client success, launching 3,000 additional ads for one key publisher in a single month.
“Before Automation Anywhere, we didn’t have access to this data until mid-afternoon at the earliest. Now we can have it first thing in the morning, giving us a much better opportunity to detect what’s happening in the business, right this minute.”
— Sujay Kar, Director of Business Intelligence, Core Digital Media
