Since the launch of Testing Anywhere in December, we have been meeting with a significant number of resellers – large and small. The feedback has been quite positive as resellers see the value of Testing Anywhere’s new approach to automated web testing, automated software testing and other types of testing.
Our partner William Echlin of Traq Software summed it up this way: “We have worked in the software testing space for years and understand the dynamics of selling high end products. In the short time we’ve been selling Testing Anywhere, we have found that it fits a unique role in the marketplace. Its sales and pricing strategy is perfect in this economic climate.”
As I said in our press release today, resellers in this economy are looking to sell products that provide new and exceptional value and also have a short sales cycle. Testing Anywhere adds new complementary functionality to resellers who sell high end automated testing products as well as any resellers who want to sell easy to use testing software. Our products, sales, support and marketing programs are designed to make a faster, easier sale, our existing partners are already seeing traction.
The new Testing Anywhere Channel Partner program, aimed at solution partners, resellers and OEM partners, is designed to quickly increase revenues in a software testing space that generally involves a significant sales cycle and investment in product education.
There are 3 main benefits to channel partners interested in joining the Testing Anywhere channel program:
a. Testing Anywhere products are relatively low priced with many features not found in more expensive software such as HP QuickTest Pro. Early feedback from channel partners is that this is a great value to them in this current economy environment. While they cannot easily or quickly sell high priced test automation software, they are easily able to sell Testing Anywhere.
b. Testing Anywhere features intelligent automation technology and an innovative GUI design. Testers can use it with little or no training, which also results in a much shorter sales cycle.
c. Testing Anywhere’s sales people actively work with its channel partners in the sales process. Testing Anywhere helps provide leads and generate immediate revenue for our partners. Testing Anywhere partners are only required to give local presence and time.
If this sounds interesting to you, please join our partner program and tell us what you think!
