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The Promise of Automation Anywhere
December 4th, 2009 by Mihir Shukla

We live in a real-time on-demand Internet-based immediate-gratification world. Not only true today, this reality was made clear to us 6 years ago when we launched our company. At the time, we were a very young, small startup proud of our first product and ready to take on the world. As such, as CEO, I wanted to show our team how proud I was of our efforts by purchasing the first copy of our product online at our launch (okay, I also wanted to make sure everything worked…). Our office space looked like a television commercial spot as our small team gathered around my computer to watch me make that first purchase. There was only one problem, the world beat me to it. Or, more factually, a person in Australia had already purchased the first copy of our product. Automation Anywhere delivered.

What do we mean when we say “Automation Anywhere”? The promise of Automation Anywhere is to create intelligent software that automates any business or IT process or task. These processes or tasks can include:

  • Business process automation
  • Web data extraction
  • Data integration/data automation
  • IT automation
  • Automated testing
  • Application integration
  • Job scheduling
  • Batch processing
  • GUI automation
  • And much, much more

What are our goals for delivery of Automation Anywhere? We had a number of goals and client promises that we agreed to early on and still deliver today, these include:

  • 1/10 the price, 1/10 the time. If it takes $250,000 to for business process automation, with AA it should take under $25,000 and if it takes 10 months for a project, it should happen under 1 month.
  • Ease of Use – we want Automation Anywhere to be available to anyone (developer, QA, line of business manager, IT) this is not a technology that should be limited by one’s technical abilities
  • Cost Effective – today’s economic climate notwithstanding, we design and deliver all of our solutions as cost effective components of organizational infrastructure

We felt calling our company Automation Anywhere was a bold statement and we want to be a bold company. Even 6 years later in today’s Internet-driven distributed computing environment, the promise of delivering automation anywhere to organizations of all sizes is a daunting task. But, we’ve been doing it to the tune of 25,000 customers in more than 90 countries.
Finally, stay tuned, our next blog will feature some big news. Based on our customer feedback, we’ve picked one of the tasks from the list above to receive some special attention – we’ll be launching an exciting new product with an exciting new offer. If you have ever used HP QTP (aka HP QuickTest Pro) this news will definitely be of interest.

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